This is IMPACTS's flagship decision engine, running live. Move one constraint and watch it re‑allocate acquisition capital across a real portfolio — the same optimization it solves per impression, slowed down so you can see the reasoning.
In production this same optimization runs per impression — millions of decisions a day, each resolved in single‑digit milliseconds against precomputed bid surfaces. Here it's slowed to human speed, on one portfolio, so the machinery is legible. Every figure below is live.
Watch capital get held rather than spent into cohorts it can no longer address cleanly. Restraint is a decision the engine makes on purpose.
A regime shifts — a cohort converts, weather moves local urgency. Watch the portfolio dip, re‑converge in seconds, and read why in the decision log.
Watch spend leave demand you'd have won anyway and move to value you wouldn't have. The cannibalization‑avoided figure climbs.
That difference doesn't show up in a quarter. It compounds — every impression, every day, in the direction of whoever is measuring consequence instead of credit.
IMPACTS takes a small number of engagements each year.