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Nine measurement modalities, unified into a single Bayesian, dynamically‑weighted view of return on ad spend — for leaders who demand truth in their data and elegance in their tools.
Google tells its story. Meta tells its story. Programmatic, ticketing, ecommerce, CRM, and connected‑TV each report a different version of reality. Some overclaim. Some undercount. Some miss upper‑funnel influence entirely — capturing the final click while ignoring the sequence of exposures that created the conversion.
In a privacy‑constrained, cookieless, multi‑platform world, conventional attribution increasingly misses the real customer journey. ROAS360™ does the harder, more honest work — reconciling observed data, modeled contribution, incrementality evidence, and confidence intervals into a decision‑grade view.
No single model is treated as omniscient.
Weight follows accuracy,
data quality, and recency.
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WEIGHTS UPDATE AS NEW EVIDENCE ARRIVES · 95% COVERAGE · 15–25% ACCURACY GAIN
The result is not merely a better ROAS number. It is a better operating system for marketing decisions — an executive decision layer that shows not only what happened, but what should change.
ROAS360™ is where SINGULARIS learns whether it was right. Its incremental, Bayesian truth flows back into the decision — correcting expected value, exposing platform‑biased credit, and sharpening the next bid. SINGULARIS decides. ATTENVERA verifies. ROAS360 proves.
Observe, infer, act, verify, attribute, relearn — the control system ROAS360 closes.
Explore →ROAS360’s lift estimate is the P(incremental) term in the expected‑value equation — so harvested demand is never overpaid.
See the math →Platforms cannot grade their own homework. A neutral proof layer is structurally necessary — and hard to copy.
The moat →The other half of the truth layer — proof the paid click became real human attention before ROAS360 prices it.
Explore ATTENVERA →Early access is offered to select organizations, with dedicated implementation and ongoing optimization.
One discipline runs through every IMPACTS instrument — find the place where an institution mistakes a convenient proxy for reality, then build the architecture that makes the distinction operational. The work changes domain. The discipline does not.
Read the thesis — what connects our work →