A real‑time, privacy‑governed, multi‑platform decision engine that converts heterogeneous audience, context, campaign, creative, and conversion signals into impression‑level acquisition decisions — and proves them.
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SINGULARIS does not directly run Instagram, Google, the open web, or streaming apps — and it never pretends to. It prepares eligibility, value signals, creative, and measurement, translates the decision into the grammar each environment accepts, and then proves what happened. The auction belongs to the platform; the intelligence belongs to IMPACTS.
SINGULARIS builds the eligible Custom Audience, sends hashed events through the Conversions API, and sets objective, creative variants, value signals, and exclusions. Meta runs the auction; SINGULARIS evaluates the outcome and updates the next decision.
Enhanced conversions send hashed (SHA‑256) first‑party data server‑side after a conversion — including from CRM — connecting real business outcomes to ad events within Google’s approved measurement, never raw identifiers.
Over OpenRTB, each request — site or app context, device, placement, geography, content category, floor price, consent string — is treated as a decision opportunity. SINGULARIS enriches it, estimates expected value, selects creative, and returns a bid or a no‑bid.
CTV is priced as household and context influence — completion likelihood, later branded‑search lift, QR conversion, and view‑through — never as a paid‑search click. The IAB Open Measurement SDK verifies the ad was viewable on a real device.
SINGULARIS decides. ATTENVERA verifies. ROAS360 proves. The outcomes recalibrate MatchRate™, adjust bids, suppress fatigue, and improve the next impression.